How to track sales in Google Ads

Learn how to track purchases and revenue in Google Ads.

To easily track purchases and revenue in Google Ads, you can import goals and transactions from Google Analytics into Google Ads. Here are the steps:

1. Make sure you've set up purchase tracking in Google Analytics:
   • Log in to Google Analytics.
   • Click on "Administrator".
   • Select "Ecommerce Settings".
   • Turn on ecommerce and press "Save".
2. Ensure that Analytics and your Google Ads account are linked:
   • Log into Google Analytics and click on "Administrator".
   • Click "Google Ads Link" and select "+ New linked account group".
   • Select the Google Ads accounts you want to link, then click 'Continue'.
   • Title the association, turn on the association and click "Link accounts".
3. Import tracking from Google Analytics into Google Ads:
   • Sign in to Google Ads.
   • Click on "Tools and Settings".
   • Select "Measurement and conversions".
   • Click "+" and then "Import".
   • Select Google Analytics and click "Continue".
   • Select the destinations and transactions you want to import, and then click "Import and continue".
   • Click "Done".

This will allow you to track sales and revenue in Google Ads by importing data from Google Analytics.