How to set up Google Ads conversion tracking

What is conversion tracking in Google Ads?

Conversion tracking in Google Ads is most often based on the Google Ads conversion tag and/or import of Google Analytics data.

Your ads' performance may vary slightly depending on whether you have Google Ads conversion tracking (Tag) or import Google Analytics events. This is because they track conversions differently as different attribution models are used.

In general, we recommend using Google Ads conversion tracking if you're only using Google Ads as a marketing channel. However, if you use several different marketing channels, Google Analytics will be a more accurate tool for conversion tracking.

Google Ads Tag setup

1. In Google Ads, go to Tools/Settings and select Google Tag

2. Find your Google Tag and copy this "AW-XXXXXXXXX"
3. Log in to your Mystore control panel.
4. Go to Setup > Google > Google Ads Conversion Tracking.

5. Add your Google Ads Tag and press "Save".

Then it was done!